Marketing & Content
Performance Marketing Manager
Drive qualified leads and grow Pabesto Tech's brand through data-driven paid marketing across Google, Meta, and LinkedIn.
Remote – India · Full-time · 3–5 yrs
About the role
We are looking for a Performance Marketing Manager to own our paid acquisition strategy across Google Ads, Meta (Facebook/Instagram), and LinkedIn. You will manage budgets, run experiments, and obsessively optimise for cost-per-qualified-lead and ultimately revenue.
This is a high-impact role reporting to the founder. You will have full ownership of the paid marketing channel and work closely with the content and design team to build compelling creatives.
What you'll do
- Plan, execute, and optimise paid campaigns across Google, Meta, and LinkedIn
- Manage monthly ad budgets and deliver on CPL and ROAS targets
- Conduct A/B tests on creatives, audiences, and landing pages
- Set up and maintain tracking (GA4, Meta Pixel, UTM hygiene)
- Build performance reports and present insights to leadership
- Coordinate with the content team for ad creatives and landing pages
What we're looking for
- 3–5 years of performance marketing experience (B2B SaaS or tech preferred)
- Expert-level Google Ads and Meta Ads Manager skills
- Strong analytical mindset — comfortable with GA4, Looker Studio, and spreadsheets
- Experience managing budgets of ₹5L+ per month
- Solid understanding of conversion rate optimisation
- Bonus: experience running LinkedIn Lead Gen campaigns